The Value in SEO

Too many businesses large and small look at SEO (search engine optimization) as a nuisance and an additional expense, but since when is promoting your business online a nuisance and expense? Search engine optimization should be viewed as an investment. When you approach your online marketing strategy from just a rankings stand point it can be quite difficult to see the inherent value in SEO.

SEO is not just a load of technical jargon to get you on the first page of Google for a certain keyword or keyword phrase. If your business approaches it from that angle, the true value of SEO can be lost. By proactively marketing yourself online you create little footprints online connecting directly to your brand or business. If you follow all of your tracks, you will see they all funnel down to your website creating many little pathways to your website. The more tracks you make, the more opportunity for really becoming visible online in front of your target audience. The network does take time to build but once it is built a website will see a nice steady stream of traffic, qualified traffic if done correctly. SEO is an effort that takes time to really ramp up and work correctly. This is why it is important to realize that SEO, is an investment.

Building up a website online is no different than building up a brand or offline business. This process is where the investment is very important. The investment comes in many different shapes and sizes which also brings many different types of rewards. The rewards are not just search rankings which many think is the way to gauge if your online marketing campaign is really working. Rewards come in the potential customers reaching out to you on the various social networks and search engine results pages. Do you all of a sudden see a surge in websites sending you traffic? This did not happen by accident, this is a direct result of your online SEO efforts. Over time the traffic and rankings increase. This is why it is very important to realize that search engine optimization is a long term approach that truly requires patience and the ability to think outside the box.

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