With the recent influx of SEO Experts, there’s been a flurry of activity in the industry,both nationally and locally. Website design being evaluated, online presence (notably lack there of) is being felt by businesses in Winnipeg, and in Canada as a whole.
The idea that Search engine optimization is a required expense moving forward in a successful business has slowly been seeping into the collective business mindset. It’s apparent to the true experts in the field, and when you see half hearted attempts by those trying to wedge their way into the niche, it’s a time to just shake your head.
Some of the gems found in just an afternoon of browsing::
Poorly optimized websites from the “experts”
Blogs/Blog sites setup and used once or twice
Companies guaranteeing position
“One time SEO” websites
The majority of the above examples came from web design company websites, who’ve decided that they are ready, and capable to jump into the deep, dark sea of Search Engine Optimization(SEO)/Search Engine Marketing(SEM).
There are a millions of pages on the web packed with information on SEO, on some of the general guidelines, and the pros and cons of the marketing avenue. But, for every page out there, there are 2,3, 10 pages of mis-information as well.
In the end, it’s best to remember: SEO/SEM is a niche industry, horses for courses, and the real pros don’t just publish all of their tips and tricks. Their results, speak for themselves.