A good deal of the time when we’re working with a new client, we have to bite our own tongue when we’re getting the full story on previous optimization efforts. Sometimes we hit the jackpot in the game and find out that the site is new, built by an actually web developer who knows a thing or two about the best practices that you should be using and they are actively working on their content and images. When we run into this type of diamond in the rough client, we can shape their online presence to not only proudly display them, but drive them quickly up the results pages to where they want to be. This is a win/win situation for both us, and the business owner as they see a strong growth in business and online conversions, allowing them to grow into the market force they want to be.
On the other side of the spectrum, we’ve also had contact with those clients who have used every trick in the online marketing book to be noticed online. We have seen all sorts of bad habits, everything from multiple sites with identical content, and wondering why they can’t find any of their sites in the results, all the way up to some site owners using hidden text, divs. The least troublesome problems to deal with are the multiple identical sites, once we’re able to pin point which goal is the prize, we make it very clear that the clean up operation will take some time to take effect, but it can be fixed. Now the other shady tricks, we’ve gone so far as to recommend one person looking for our help to completely dump their site and start over with a new branding campaign. It was at that point we had learned they had put all of their eggs into the proverbial basket, and were stuck with what they had, and in the end we had our hands mostly tied with how much we could do for them. While no cause is completely lost, there are those which are somewhat unable to be fixed.
And the trend which has been cropping up more and more as of late, there are the DIY clients who felt they could build, optimize and manage their website all while running their business. The major issue that we have had working with these types of clients usually comes in the form of meddling, or the alteration of any on page and off page work we are using. The internet is a great and powerful informational tool, but here’s the thing aboud search engine optimization that the DIY crowd doesn’t fully understand yet: just because you followed the steps to an online guide about optimizing your website, doesn’t mean you have optimized your site. It is in the same difference of quality and time usage that you would find when you hire someone to professionally paint your interior of your home. Yes you can both do the job, but the pro will get the job done better, quicker, and correctly, we’ve all been to that friends house that has strange paint coverage.
It takes more than just going through the motions to be able to properly optimize a website, on or off site. Knowing what to do is only a sliver of the toolkit we employ as SEO experts here at Freshtraffic, don’t be so hasty to lump search engine optimization into the “I can do it myself” bag. It’s much more than just how to do your SEO, once you realize that point about online marketing, we’ll be ready to help you. Just because you think you can do what we do, doesn’t mean you can.